Our first brand pillar is Transparency, whether that’s with our staff, franchisee’s or candidates. We keep our staff involved with the development and direction of the company to create a tight-knit, integrated and harmonious workplace. We maintain an open and honest approach with our franchisee’s to ensure their business thrives and succeeds. When it comes to our candidates we keep them informed and up to date, disclosing as much information to them as possible. We must look after them at every stage of their application process, granting them as much clarity as possible and building trust from the offset.